Food.

I gazed at the lips of a lady popping a pill in the papers and noticed the lipstick and began relating it to food colouring.
We treat ourselves like food don't we ?
Always attempting to create visual grandeur through application of colour enhancement, strategic positioning, auxiliary agents and enticing smells.
Compare it to most people one would see day to day, all four qualities are ubiquitous.
Yummy. Haha.